Marketing Account Manager - Automotive
The Marketing Account Manager at SBM Management is a strategic-minded marketer responsible for developing, implementing, and managing comprehensive marketing plans that align with SBM's goals and objectives in their defined vertical.
This role requires a keen understanding of planning, market trends, consumer behavior, and effective marketing strategies.
The Marketing Account Manager collaborates closely with cross-functional teams, including vertical leaders and business development (SBM Solutions), serving as the expert in their vertical to ensure marketing initiatives align with the company's vision and messaging.
The ideal candidate possesses strong narrative crafting skills that resonate with the target audience, identifies angles and client-specific value in storytelling, has experience pitching stories to editors and media outlets, and exhibits excellent client-facing abilities with consultative skills.
The Marketing Account Manager in SBM's Automotive Vertical strategically collaborates with some of the world's most renowned car brands to maximize SBM's impact for organic growth while actively considering prospecting marketing to expand our client base in this vertical.
Joining our team as a Marketing Account Manager offers a remarkable opportunity to work closely with Fortune 100 and 500 companies, drive strategic planning initiatives, and contribute to the growth and success of our organization.
If you possess a passion for marketing, a client-focused mindset, and a proven track record of developing and executing successful marketing strategies, we encourage you to apply for this role.
Responsibilities Develop and execute marketing strategies and plans to achieve business objectives, including brand positioning, target audience segmentation including current customer strategies and prospecting strategies, and external and marketing channel selection.
Collaborate closely with cross-functional teams, including vertical leaders, to ensure all marketing initiatives are aligned with the company's vision and messaging.
Facilitate communication between vertical leaders and the marketing team to ensure all initiatives are fully supported.
Craft compelling narratives that resonate with the company's target audiences, identifying the angle and client-specific value of the story.
Proactively identify opportunities to upsell and cross-sell additional marketing services or products to existing clients, enhancing their overall marketing impact.
Oversee the development and implementation of marketing collateral, advertising materials, and digital assets, ensuring consistent brand messaging and visual identity.
Collaborate with operations and other teams to ensure the successful execution of marketing initiatives.
Engage with clients in a consultative manner to understand their needs and tailor marketing strategies to meet those needs.
Monitor industry developments, consumer insights, and market trends to proactively identify opportunities for growth and adaptation.
Define key performance indicators (KPIs) for marketing campaigns and regularly analyze and report on their effectiveness.
Qualifications:
Experience in the Automotive industry specifically working for a leading car brand in a marketing role, a plus.
Bachelor's degree in Marketing, Communications, or a related field 8
years' experience in developing and implementing successful marketing strategies and plans, preferably in a managerial role.
Strong written and verbal communication skills Excellent project management and organizational skills Strong analytical skills with the ability to interpret market research data and translate it into actionable marketing plans and strategies.
In-depth knowledge of various marketing channels, including digital marketing, social media, content marketing, and traditional advertising.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior management.
Understanding of emerging marketing techniques and technologies Strong storytelling and experience in pitching stories to editors and different media outlets Strong client-facing ability with consultative skills Proficiency in using CRM software and marketing analytics tools to track campaign performance and measure ROI.
Creative thinker with a strategic mindset and a passion for driving business growth.
Self-motivated, proactive, and adaptable to a fast-paced and dynamic work environment.
Recommended Skills Adaptability Analytical Automotive Industry Business Development Business Planning Communication Estimated Salary: $20 to $28 per hour based on qualifications.
This role requires a keen understanding of planning, market trends, consumer behavior, and effective marketing strategies.
The Marketing Account Manager collaborates closely with cross-functional teams, including vertical leaders and business development (SBM Solutions), serving as the expert in their vertical to ensure marketing initiatives align with the company's vision and messaging.
The ideal candidate possesses strong narrative crafting skills that resonate with the target audience, identifies angles and client-specific value in storytelling, has experience pitching stories to editors and media outlets, and exhibits excellent client-facing abilities with consultative skills.
The Marketing Account Manager in SBM's Automotive Vertical strategically collaborates with some of the world's most renowned car brands to maximize SBM's impact for organic growth while actively considering prospecting marketing to expand our client base in this vertical.
Joining our team as a Marketing Account Manager offers a remarkable opportunity to work closely with Fortune 100 and 500 companies, drive strategic planning initiatives, and contribute to the growth and success of our organization.
If you possess a passion for marketing, a client-focused mindset, and a proven track record of developing and executing successful marketing strategies, we encourage you to apply for this role.
Responsibilities Develop and execute marketing strategies and plans to achieve business objectives, including brand positioning, target audience segmentation including current customer strategies and prospecting strategies, and external and marketing channel selection.
Collaborate closely with cross-functional teams, including vertical leaders, to ensure all marketing initiatives are aligned with the company's vision and messaging.
Facilitate communication between vertical leaders and the marketing team to ensure all initiatives are fully supported.
Craft compelling narratives that resonate with the company's target audiences, identifying the angle and client-specific value of the story.
Proactively identify opportunities to upsell and cross-sell additional marketing services or products to existing clients, enhancing their overall marketing impact.
Oversee the development and implementation of marketing collateral, advertising materials, and digital assets, ensuring consistent brand messaging and visual identity.
Collaborate with operations and other teams to ensure the successful execution of marketing initiatives.
Engage with clients in a consultative manner to understand their needs and tailor marketing strategies to meet those needs.
Monitor industry developments, consumer insights, and market trends to proactively identify opportunities for growth and adaptation.
Define key performance indicators (KPIs) for marketing campaigns and regularly analyze and report on their effectiveness.
Qualifications:
Experience in the Automotive industry specifically working for a leading car brand in a marketing role, a plus.
Bachelor's degree in Marketing, Communications, or a related field 8
years' experience in developing and implementing successful marketing strategies and plans, preferably in a managerial role.
Strong written and verbal communication skills Excellent project management and organizational skills Strong analytical skills with the ability to interpret market research data and translate it into actionable marketing plans and strategies.
In-depth knowledge of various marketing channels, including digital marketing, social media, content marketing, and traditional advertising.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior management.
Understanding of emerging marketing techniques and technologies Strong storytelling and experience in pitching stories to editors and different media outlets Strong client-facing ability with consultative skills Proficiency in using CRM software and marketing analytics tools to track campaign performance and measure ROI.
Creative thinker with a strategic mindset and a passion for driving business growth.
Self-motivated, proactive, and adaptable to a fast-paced and dynamic work environment.
Recommended Skills Adaptability Analytical Automotive Industry Business Development Business Planning Communication Estimated Salary: $20 to $28 per hour based on qualifications.
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